News stories about mixed reality or augmented reality all tend to focus either on the profits technology companies hope to reap or the interesting work of coders and engineers. But, there is another group of people who should be excited about the world of mixed reality. Artists.
What is Mixed Reality?
Mixed reality or augmented reality is a change in the way we perceive the world around us. Unlike virtual reality where everything is artificial and exists in a closed system, mixed reality uses technology to apply different filters to the real world around us.
Mixed reality can be anything from a game like Pokémon Go to an immersive tour you take while walking around a historic neighborhood. Right now most augmented reality uses your camera phone to place imagery over the “real world.” Not too long from now we won’t even need to hold up a phone. We will be wearing mixed reality displays like the Hololens, being even more immersed in the experience.
Mixed Reality Needs Artists
Because mixed reality is just beginning to blossom, the industry is in desperate need of storytellers and artists. This new platform needs high quality content. It is a place where freelancers, individual artists, and content producers can have the freedom to realize their artistic vision, while making a living.
Beyond just simple work for hire opportunities, augmented reality is quickly becoming another platform where artists can have direct access to consumers. Imagine people being able to buy artwork directly from artists then enjoy it anywhere in their world. Artists can have the freedom of creating for their fans and themselves without having to be censored by producers, gallery owners, or other gatekeepers.
Creating New and Exciting Ways for People to Interact with Art
Mixed reality artists are the vanguard of the next great artistic revolution. With the technology already in most people’s pockets, mixed reality artists will create new and exciting ways for people to interact with art.
Imagine a world where nothing is just as it seems. Everything you see can have complex layers of information, imagery and even characters. You can lay out a series of digital clues for your kids’ treasure hunt, walk your digital T-Rex, or have King Kong climb your house. Mixed reality will allow artists to create digital experiences that can happen at a specific time and place. Artists can truly control the way their art is shared and seen without limitations.
Augmented Reality Puts Art into the Hands of More People
Perhaps the most important reason artists should be excited about mixed or augmented reality is because augmented reality puts art into the hands, and heads, of more people.
Unlike virtual reality, which by necessity and design is closed, augmented reality is open. Almost anyone will be able to use the technology at anytime. Artists will be able to reach people on a scale they never have before.
Something fundamental in the relationship between people and artists will change when everyone carries an augmented reality device. Mixed reality is more than just entertainment and gaming, it is about giving local storytellers a chance to be heard. It is about giving millions of people unlimited access to digital art.
The promise of mixed reality for artists is the combination of a business model and creative freedom with an audience hungry to experience their world through your eyes.